We don’t decide in Ranges.<\/p>\n

We decide in Units.<\/p>\n

Our decision is made based on what Unit it’s in.<\/p>\n

No matter where<\/em> in the Range the price is.<\/p>\n

 <\/p>\n

Because of costs, we\u00a0had<\/strong> to charge $34 for Jodhpurs.<\/p>\n

So we charged $39 because it’s in the $30 Unit<\/strong>.<\/p>\n

Again, because people decide in Units,\u00a0not<\/strong> inside the Range that represents the Unit,<\/p>\n

it makes no difference. It’s still just a Unit decision.<\/p>\n

 <\/p>\n

It was ‘only’ 0.003% additional profit …but of almost $4,000,000,000 sales.<\/p>\n

A net $12,000,000 !<\/p>\n

Extra.<\/p>\n

Because people decide in Units.<\/p>\n

 <\/p>\n

OK, so?<\/p>\n

Apply this thinking to Garage Sales, your art sales, Office Lottery, etc.<\/p>\n

 <\/p>\n

You can charge a LOT more than you think, most of the time.<\/p>\n

And still get the same results.<\/p>\n

And \u00a0more \u00a0money.<\/p>\n

 <\/p>\n

—————————————————<\/p>\n

To\u00a0reinforce this, read any\u00a02<\/strong>\u00a0below:<\/em><\/p>\n

 <\/p>\n

#\u00a0225<\/strong>\u00a0Money<\/a> – 337<\/strong> Sell \/Buy<\/a> – 366<\/strong> Money Madness<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We don’t decide in Ranges. We decide in Units. Our decision is made based on what Unit it’s in. No matter where in the Range the price is.   Because of costs, we\u00a0had to charge $34 for Jodhpurs. So we charged $39 because it’s in the $30 Unit. Again, because people decide in Units,\u00a0not inside […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2,3,23,33,40,47],"tags":[],"class_list":{"0":"post-2812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-attitude","7":"category-awareness","8":"category-habits","9":"category-luxury","10":"category-problem-solving","11":"category-wealth","12":"entry"},"_links":{"self":[{"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=\/wp\/v2\/posts\/2812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2812"}],"version-history":[{"count":0,"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=\/wp\/v2\/posts\/2812\/revisions"}],"wp:attachment":[{"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mentaldoodle.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}